How AI is changing the communications buying brief
Infrastructure. Data. Governance.
New research reveals how AI is broadening the communications brief, bringing infrastructure, data and governance into decisions already shaped by employee productivity and customer experience.
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of UK CIOs and CTOs consider infrastructure location important when choosing an AI-enabled communications platform
say data sovereignty has become a greater priority
Source: 8x8 research conducted by Censuswide, July 2026. 501 UK CIOs and CTOs.
What you'll take away
Where AI runs matters. of UK CIOs and CTOs say infrastructure location is the top criterion when choosing an AI-enabled communications platform.
How Prezzo answers every call. Call answer rate across all sites, from an AI voice solution integrated with existing reservation systems.
Questions to consider when introducing AI. A short checklist that starts with the outcome, not the technology.